Universal Music Publishing Group (UMPG) has appointed Rochelle Holguin to the newly created role of VP creative strategy.
Holguin’s appointment comes as part of UMPG’s global bid to enhance its focus on creative development and strategic marketing for artists, songwriters and song catalogue.
Reporting to UMPG chair and CEO Jody Gerson, Holguin will work closely with the company’s sync and A&R teams, as well as UMG’s film/TV development group, to create new partnerships and promotional opportunities with streaming services, TV/film studios, digital, social and other emerging platforms.
“We are focused on building the best creative music publishing company in the world, and I’m really excited to have Rochelle on board,” said Gerson. “Her broad experience and great relationships will help facilitate new opportunities for our writers, provide extra support to our studio partners, and expand marketing initiatives.”
Holguin joins UMPG from Viacom, where she served as VP and head of creative music services and was responsible for all aspects of music supervision and the creative production music strategy across MTV, VH1 and LogoTV’s linear and digital programmess, promos, trailers and specials.
She also led music supervision marketing initiatives across TV, digital and social platforms, generating awareness for primetime series including Teen Wolf, Awkward, Faking It, The Real World, Teen Mom, Jersey Shore and The Hills among others.
“I am extremely grateful for the opportunity to work for Jody,” said Holguin. “She is an extraordinary role model for women in the music business and I look forward to forging new ground under her leadership. I’m thrilled to join the UMPG team and excited about developing innovative and creative connections and avenues for our roster of talented artists and songwriters,” said Holguin.
In 2015, Holguin was named an emerging Powerful & Influential Latino in Entertainment by the Imagen Foundation. She is also on the advisory board for the Women In Music organisation.